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Seller's Guide

Working with Us as a Seller

We set our sellers up to get the best possible result from the very start.
As soon as you begin working with us, we’ll jumpstart this plan.

  • Align on plan to generate maximum interest at the Pricing Consultation
  • Launch ‘Coming Soon’ campaign to build anticipation
  • Provide recommendations to prep property, e.g. rearrange furniture, minimize furniture or décor, paint a wall, replace a light, etc.
  • Showcase your property in best possible light and wow buyers. First impressions are everything!
  • Professional photography completed, plus video and aerial if applicable
  • Property goes in MLS as “Coming Soon” to attract local real estate agents and their buyers
  • Continue building buyer interest with social media and premarketing efforts
  • Property goes live to the public 2-3 days prior to the Open House Launch Event
  • Neighbors receive invitation to a VIP Preview, so they can tell family and friends who are looking for a home like yours
  • Online advertising targets demographics and geographic locations most likely to purchase a home like yours
  • STRATEGY Pre-marketing efforts culminate in this exciting event with a house full of people
    • Educate potential buyers on the area or neighborhood
    • If community amenities nearby, we request they are unlocked or open during the 2-hour event for potential buyers
    • Goal is to create a thriving and inviting "homey" experience
  • THE IDEAL RESULT
    • Potential buyers experience a lively event that leaves them with a positive impression of the home
  • THE NEGOTIATIONS Get the right buyer to the closing table
  • RELATIONSHIPS MATTER. We have earned a reputation in the community for being true professionals with strong communication, organization, and a streamlined approach to the closing table.
    • Talk through appraisals, inspections, cash down, other terms and contingencies
    • Carefully review every aspect of the offers to land best possible outcome
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Case Study: Hyper-Targeted Listing Campaign Attracted 6 Offers Over Premiere Weekend

Paradise Valley
Listed at $2,100,000
Closed at $2,175,000

Located in the exclusive Country Club Acres neighborhood in Paradise Valley, this gorgeous home was constructed back in 1971. Although the owners completed a structural renovation in 2006, the property required interior updates and repairs for leaks, etc. The Kelli Grant Team toured the property and completed a market assessment based on our Paradise Valley experience and expertise. After identifying the ideal buyer persona, we created and executed a targeted pre-listing marketing campaign.

Results:
In a slow market in which properties were averaging months on the market, we received six offers
during opening weekend. The property successfully closed above the asking price at $2,175,000.

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Case Study: Staging & Renovation Recommendations Led to a Successful Sale

Scottsdale
Originally Listed at $1,625,000
Sold at $1,700,000

Located in the prestigious 85255 zip code of Scottsdale, this impressive property was originally listed at $1,625,000. The owners were living in their primary home on the east coast and, at first, were not looking to invest in the painting and staging we recommended. After several open houses and comprehensive marketing, the property was removed from the market after four months.

Results:
Given the initial learnings, the owners proceeded with our recommended painting and staging updates. As a result, the property was re-listed and successfully sold for $1,700,000.

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Case Study: Cost-Efficient Renovation Recommendations Increased the Sale Price By $100,000

Phoenix
Nestled in the Sonoran Foothills gated community, this unique property is a rare TW Lewis semi-custom basement home, but did not sell immediately as hoped. After a comprehensive analysis, our team recommended kitchen and master bath updates with minimum budget required.

Results:
With our cost-efficient recommendations, the owner was able to maximize the impact of the $40,000 in renovations. The home sold for $100,000 more — paying for the renovations while also increasing the profit margin

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Case Study: Remote Home Owners Benefited From Our Concierge Service & Expertise

Scottsdale
Listed at $1,800,000
Closed at $2,100,000

This Scottsdale Mountain property was a second-home to a Canadian couple unable to return to Arizona. We managed the entire process inside and outside the transaction — from getting their personal belongings packed up to scheduling contractors and staging the furniture. With consideration of the homeowners’ desired short timeline and after extensive research, we strategically priced and launched an aggressive pre-listing marketing campaign.

Results:
The surrounding community had multiple homes on the market for three months or more, and yet, these homeowners were hoping for a much faster timeline. Our infamous launch event attracted over 100 visitors, resulting in multiple offers out the gate. It sold for over the asking price during the opening weekend!

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Case Study: Identified Buyers & Completed Sale Without Going to Market

Phoenix
When we initially met with these Phoenix-area sellers, they were exploring a sale but not yet ready to move. We met sporadically over the next five years, providing guidance around renovations aimed at increasing their return. When they were ready to sell, they expressed their disinterest in holding showings and open houses. They preferred to set and accept a fair and attractive price. We reached out to our networks and database to identify buyers who would fit the ideal buyer profile.

Results:
We identified a buyer relocating their family to Arizona from Colorado. The sellers had raised a family in the home, and were delighted by the prospect of another family moving in. Our buyer client purchased the home at the seller’s desired price before it even hit the market. Best yet, the buyers and sellers remain friends to this day. How about that for a happily ever after?

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Case Study: Successfully Marketed & Maximized Exposure for a Home with Restrictive HOA Rules

Superstition Mountain Golf Club
Due to the location inside a country club community, this listing required an atypical marketing strategy. The HOA restrictions included strict guidance around signage, showings, broker open houses, and open houses, causing limited opportunity for exposure for this property and others for sale in the community. In response, we launched an aggressive online marketing campaign including online ads and direct outreach.

Results:
Through targeted marketing messaging, we were able to find a buyer who was perfect for this property. It would serve as one of many part-time homes throughout the country for the buyer. They were thrilled with the unique floor-plan, the impeccable views, the club amenities, and the vicinity to their kids and grandkids. We closed this sale at asking price, while representing both the happy buyer and seller!

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Work With Us

Achieve your real estate goals with the help of a qualified realtor. At Kelli Grant Group, our real estate team works with home buyers and sellers alike. Whenever you seek our help, you can expect expert advice and exceptional customer service. Our mission is to be compassionate, knowledgeable real estate professionals who create trust and lasting bonds with clients. To that end, we provide a quality, five-star experience where we proactively solve challenges while communicating with you every step of the way. We’ve got you covered whether you’d like to buy a house in Scottsdale, AZ, or build your dream home from scratch!

Let's Connect

Contact Details

Kelli Grant Group

Phone

(480) 779-9656

Email

[email protected]

Address

20751 N Pima Rd Suite 100 Scottsdale AZ 85255

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